In an effort to clean up the streets of London, a UK organization called Hubbub, came up with a brilliant idea to encourage people to stop littering.
Since the good old street signs just won’t do, Hubbub’s campaign Neat Streets uses eye catching public displays designed to make people think twice before mindlessly flipping their cigarette butts everywhere, or spitting out their chewing gums wherever they please. Take a look!
One #neatstreets campaign ad encourages smokers to vote on different topics by adding their cigarette butt to a divided receptacle. This one’s asking which football player is the best in the world.
Charlie Elliott
And another poll. They also have a device that plays music when a cigarette butt is inserted.
Sarah E Clarke
As for those pesky gums, these interactive displays get passersby to connect the dots with their gums on specially designed boards.
Design Week
“Our public polling discovered that a staggering 86 per cent of people think littering is a disgusting habit yet only 15 per cent of us would actually confront someone and tell them that,” the organization writes on its webpage.
Catherina Jones
The campaign, which is centered around Villiers Street, in Westminster, runs until October.
Jeannine Saba