Metal brand promo photographs are designed to encapsulate the mood, sound and style of a group of rock stars, even long before a potential fan heard a single note. Having a powerful visual aesthetic and identity is a crucial component to promote metal bands. This will make people curious about listening to you.
Some of the most successful photo photos of metal bands are the ones that capture them in their true element. Their photos show their true passion, uniqueness, music, blood and sweat.
These are not easy requirements, of course, and some metals bands understandably fall a bit short.