The internet plays a significant role in people’s daily lives and even determines how they do their shopping. But while this is true, most small businesses do not have websites. As of now, having a website for your business is not optional.
The internet is one of the best places to find businesses and their products. When a business has a website, customers view it as more established and legitimate.
No matter the industry you are in, having a website will help your customers find you and even win their trust. While having a website is important, most entrepreneurs do not know where to start and lack the skills and time to make it possible. Designing a website also seems like an intimidating task, but at this age, that is no longer a huge challenge. With the help of small business website builders like WordPress and Wix, you will have an engaging and responsive site that reflects your brand in no time, with or without coding skills. Here is why:
Website Builders are Beginner-friendly
Even if you are not used to technology, a good website builder will give you an easy way to get the gist of it. Website builders are designed to be easy to master and use. While they may have varying layouts and features, any website builder targeting small businesses should have good designs, allowing you to get the hang of it in a few minutes as you try the features. For an even easier time grasping how it works, you can watch tutorials as you practice. Depending on your website builder, you can search for the tutorial. Let’s say you choose Shopify for your e-commerce site, and search for Shopify tutorial videos.
Less Time Building Your Website
With each passing day that you do not have a website to enhance your online presence, you lose customers and money. It may not seem like it, but that is because you are not able to track users who have not found you yet. Not having a website puts you behind and hurts your business. Releasing a professional and well-designed website as soon as possible is the best route to take. With a website builder, a task that would have taken several months can now be done in a few hours or days.
If you have enough time and money, hiring a website designer to create your website can be very advantageous. But if you had the budget and time, you would probably have a website by now. Hiring professional web designers costs between $3,000 and $6,000, but may be less or more depending on the person you hire and your needs. That is a lot of money to put on your yearly budget. In comparison, some website builders are free, while others cost between $5 to $40 monthly. Some even provide other website services you may need for free, such as domain names and hosting.
Control Over The Feel and Look
When you make your website, you decide how you want it to look and feel. When you hire a designer, all you can do is tell them what you want and hope they deliver a website as close as possible to what you had envisioned. At the end of the day, you may end up with what you wanted or something completely different from what you wanted. A website builder gives you all the tools you need to create and ensign your website. You choose the style, colors, and layout based on your preferences.
You Do Not Need Coding Experience
This is probably one of the reasons why you have not created your website yet. Learning to code requires a lot of time, which you do not have when you have your hands full running your business every day. If you do not have the money to hire a professional designer, you may find yourself putting your website on hold. Before you realize it, it has been years, and you still do not have a website. With a website builder, all you need is a couple of hours to work on your website every day or two.
Flexibility and Options
As much as everyone who uses the same website builder has access to the same templates you do, you have many customization options to make your website look unique.
On top of starter templates, you can also choose:
- Color options.
- Elements placement on the page.
- Elements to include on every page (social share buttons, videos, malign list signups).
Even when you begin with a pre-designed template, you can create something that effectively represents your band.
Employees Can Easily Make Changes
You will need to update your website regularly, even if it is just minor changes to information for accuracy. As a business owner, it will be much easier if you do not have to make those changes yourself, like when you have to alert visitors about your upcoming holiday offers. Using a website builder, you can provide your employees with login information and let them make the required changes without stepping in, making it more efficient.
Anywhere Site Updates
Business website builders are online based, meaning you can update your website anytime and anywhere. Should you realize you need to make some changes when you are on vacation, no problem. In case you need your work from a home employee to make some modifications on their computer, easy. Anytime someone wants to make changes to the website, they only require the website builder address and a way to log in.
Intuitive Media Features
Adding an embedded map of your store or creating a blog can be challenging if you are coding, but with a website builder, all it takes is a few clicks. You can specify what type of media you want to add, whether it is content pages or social media posts, and drag and drop it where you want on the page through the editor window.