SoundCloud is one of the most popular music streaming platforms in the world. It is mostly used by newcomers to the music industry and can prove to be helpful in gaining the engagement of a wide audience.
The audience largely comprises music enthusiasts who are either looking for or creating new music. This provides you with the possibility of gaining a lot of helpful feedback which can aid you in improving your music.
As a platform, SoundCloud has a lot of features that will help you to gain popularity through the tracks that you post here. In this article, we will guide you through a few tips that you can use to promote your music on this site.
These tips can help you to get SoundCloud plays and followers faster and provides you with an insight into the world of social media marketing. The revenue you generate here depends on the plays you get on each track, so gain SoundCloud plays and earn more.
1. Create a Promotion
SoundCloud allows you to create Promotions for your tracks. With this, you can choose your target audience based on their demographics, increase the number of plays you get, and overall engage a huge audience.
All this can pave your way to getting recognised by labels and other talented musicians. In addition to this, you can also sign up for Repost by SoundCloud to further promote your tracks on Spotify, Instagram, Apple Music, etc.
This feature is limited to those with a SoundCloud Pro Unlimited account and comes at no additional costs. Use your Promotions wisely, and have a clear marketing strategy in mind.
2. Use “Buy” Links
Apart from generating more plays on SoundCloud, you can also sell your music on other platforms or offline via CDs. SoundCloud can help you promote the sale of your tracks as well. By including the links to where your fans can buy your songs on your posts, you can divert traffic to those sites.
This encourages your listeners to buy your songs, thereby enabling you to earn some more money.
3. Stay Engaged With Your Listeners
SoundCloud has a very unique feature which allows your listeners and fans to comment on particular parts of songs. This feature can provide you with a lot of feedback that is very specific in nature, as opposed to vague comments about your song.
For example, without this feature, one listener may comment saying “I liked your song but I feel you could improve on it a bit.” This is extremely vague, and the listener may just not want to put in the work to actually pinpoint where you could improve and on what.
On the other hand, with SoundCloud’s feature, one can simply click on the part where they would like to give feedback on and comment about it.
Engaging with your audience is a two-way street. It is important that you respond to their comments and even incorporate their feedback into your music. You can ask them for tips or assistance if you are unable to make certain edits, and your followers will surely love to help you out.
4. Use as Many Social Media Platforms as You Can
Using SoundCloud by itself will not be of much help if you want to attract a large audience. You need to use social media platforms such as Instagram, Facebook, and Twitter to be able to promote your music to a much larger and varied audience.
On these sites, you can post about your latest music, announce upcoming tracks or tours, hold virtual live shows, and even post teasers for your songs. The more platforms you actively use, the more people you can reach.
This is because not everyone uses all social media sites, so you will be visible to many more people on multiple sites combined when compared to a single site.
5. Become a Part of Groups on SoundCloud
SoundCloud has numerous Groups on the platform, where people who have a deep interest in certain genres or musicians get together and share music. You can join such Groups based on the genre that you are interested in.
Share your tracks in these Groups to be able to engage your target audience, and even get useful feedback and comments from them.
This is a great way to form connections and network with people who have similar musical interests as you. You could also collaborate with artists that you meet in these Groups, and thus boost the popularity of your music.
You can do all this and more on SoundCloud to make your music popular. There are no complex social media marketing strategies at play here. Simply analyse your audience demographics on the platforms where you are active, and create posts that will appeal to such an audience.
This is fairly easy to do on SoundCloud since all you need to do is create the best music you can. Follow your dreams and pursue your passion. That will provide you with guaranteed success. After all, it is all about the hustle and how much work you put in your music.
But in all this, don’t stop having fun with creating tracks. You must enjoy what you create as this can enhance your music. Only one who enjoys what they do will be able to do well in that field and their future endeavours.