How To Utilise Your Window Space

As a business in any industry, you will face swift competition from many other companies which comes as no surprise with the UK having roughly 5.6 million private businesses within it. How your business tackles this competition will come down to a range of clever marketing tactics and great customer service. 

Since the COVID-19 pandemic, it’s not been straightforward for businesses to land back on their feet, especially those in city centres. It is estimated that footfall on weekdays in major cities is 25% lower than what it was pre-pandemic which means you’ll have to do all you can to ensure this lower number of shoppers continues to use your store. 

Some of the things that you can do include social media marketing, providing discounts and offers or utilising your window space for advertisement. Stores are covered in glass space that often becomes neglected as business owners focus on the interior. 

To get the most out of your business space, follow these helpful tips and utilise your windows as a way of diverting traffic to your company. 

Product displays

As a business owner, you will be proud of the incredible products that you have for sale and so you should flaunt them to the entire world. Place them in your window space in a well-put-together manner and you’re sure to have people stopping to take a closer look. 

We recommend leaving the products that you have on display next to it so that customers can quickly find it when they inevitably enter your store to purchase the item. 


Posters can be one of the most straightforward ways to guide eyes to your business. Not only will this reiterate your brand name and style but it can also help draw customers in by highlighting sales, discounts and upcoming events. 

We recommend going all out with the colour to attract attention to them and you should also use imagery. You know what they say, a picture is worth a thousand words and that certainly applies here as you try to utilise the space on the poster. 

Benefits of placing these in your windows 

Aside from being able to show off your products and in-store sales, filling your window space will also add the following benefits to your business. 

Filter sun 

In the warmer months, shopping can be unbearable but with displays in your window space, you’ll be able to prevent more heat from getting in as well as reduce the sun glare in the store thus creating a better shopping experience. 


People may already want to visit your store and posters can be the perfect way to direct them right to your business. They may even get a good discount that they weren’t expecting too.