Instagram is the platform right now, with over a billion monthly active users. It’s not only the go-to app for sharing perfectly lit selfies, hilarious memes, and lifestyle photos but also a goldmine for businesses.
In today’s world, social media marketing has become a must-have for businesses to build an online presence. Instagram’s advertising options allow businesses to target specific audiences based on demographics, interests, and behavior.
With Instagram, businesses can boost brand awareness and expand their reach to get followers, generate leads, and ultimately attract potential customers. Thus, Instagram is a powerful tool to leverage in your business promotion strategies.
Now that we know the importance of having an Instagram page for your business, let’s share some tips on how to promote your business on Instagram. However, before we do that, let’s teach you how to set up your Instagram business account first.
Set Up Your Business Account On Instagram
To get started, you’ll need to create an Instagram account or convert your personal account into a business one.
To switch to a professional account on your profile, go to Settings, tap on Account, and choose the Business option. Link your account to a Facebook page or create one for your business if you don’t have one.
Now, having a business account alone is not enough; profile optimization is key to standing out on Instagram. Follow these tips for profile optimization:
Make sure you pick a high-quality profile picture representing your brand, like your logo.
Write a captivating Instagram bio, including a brief description of your business, relevant hashtags and keywords, and a link to your website. Your bio should be concise and engaging and provide information about your brand.
When choosing your Instagram username, it’s important to use brand keywords related to your business. This will help your profile appear in search results when users search for those keywords.
You can also include your social media handles in your bio to encourage followers to engage with your brand on other platforms.
Now that you’ve successfully set up your Instagram account and optimized your profile, it’s time to promote your account to gain followers. Let’s check out 9 proven techniques to grow your business through Instagram.
9 Proven Ways to Promote Your Business On Instagram
With so much competition out there, it can be tough to stand out in the crowd. But fear not, because we’ve got you covered with these 9 expert tips to promote your business on Instagram:
1. Buy Your Followers
First up, let’s talk about the importance of followers. Buying followers might seem like an easy fix, but it’s important to remember that quality beats quantity. So, get real followers from a reputable platform such as Media Mister.
When you buy Instagram followers from Media Mister, you invest in authentic Instagram accounts of real people interested in your business.
Real followers lead to increased engagement and awareness, attracting more followers. All of this results in organic growth and promotes your business on Instagram.
2. Create Compelling Content
Content is king when it comes to the digital world. Since Instagram is a photo & video sharing app, visual content, such as high-quality images and videos, is more likely to catch the eye of your target audience.
So, if you want audience engagement and your business to get noticed, create compelling content. Use brand storytelling techniques and engaging captions with a call-to-action (CTA) to keep your followers hooked. Also, be sure to incorporate trending topics to stay relevant.
3. Post Consistently at The Right Time
Instagram’s algorithm favors accounts that post regularly and at times when their audience is most active. Use Instagram Insights to determine when your audience is most engaged and create a posting schedule that aligns with their behavior. This will boost your engagement rate, which can help you grow your business.
4. Utilize Instagram Features
Instagram has a variety of features like Reels, Stories, Live, and IGTV that you can use to your advantage. Reels and Stories are perfect for sharing behind-the-scenes glimpses of your business and creating engaging content that connects with your audience.
Similarly, live streaming can be used to showcase events, tutorials, and Q&A sessions with your followers. And IGTV is perfect for long-form content like product demos, interviews, or vlogs.
When you use these features, you are interacting with your followers, pushing them to engage with your content. This makes them learn more about your business which influences them to become a potential leads and eventually make a purchase.
5. Engage with Your Audience
Engaging with your target audience, like responding to comments and direct messages, asking for feedback, and hosting contests, are effective ways to promote your business and increase your reach. It helps to build a relationship with your followers, and they’ll be more likely to recommend your Instagram page to their friends.
6. Use Hashtags Strategically
According to statistics, the appropriate use of hashtags can increase engagement for businesses by up to 50%. So, hashtags are an incredibly powerful tool to grow your business profile and achieve your goals.
But how do you know which hashtags to use? Do your research to find relevant and trending hashtags, mix up popular and niche hashtags, and create a branded hashtag for your business.
7. Collaborate with Influencers
Collaborating with influencers can also be a game-changer for your Instagram business strategy. However, you need to pay attention to influencer outreach and selection.
Search for influencers whose values align with your brand and propose a collaboration that sets clear expectations and partnership goals. Don’t forget to disclose sponsored posts to maintain transparency with your audience.
8. Run Instagram Ads
If you’re looking to take things up a notch, consider running Instagram ads. Instagram offers a range of ad formats and targeting options to help you reach your desired audience. But before you start creating your ad content, work on Ad targeting and budget planning.
Once you’ve set these up, focus on creating compelling ad content that speaks to your audience. Also, don’t forget to track your ad analytics to see how your ads are performing and tweak your strategy accordingly.
9) Cross-Promote Your Profile
Cross-promoting your Instagram business profile on other social media platforms, websites, and email signatures is an excellent way to expand your reach. It’s a simple way to let people know about your page and attract potential customers.
Well, there you have it! Nine killer ways to promote your business on Instagram. By now, you should have a solid understanding of how to make the most out of this social media platform and get your brand in front of your target audience.
From crafting a killer bio to leveraging influencer marketing, Instagram has a lot of potential for businesses looking to expand their reach and connect with their customers.
So, whether you’re a small business just starting out or a marketing strategist looking to up your Instagram game, these tips should help!