How To Increase Domain Authority

Increasing domain authority is important, but it’s not the only way to rank well on Google. 

There are dozens of other factors besides authority that determine search ranking. These include length, relevance, and answering more questions than the page with the highest authority. 

Using a variety of methods is the best way to maximize your authority and get your site in front of the most relevant searchers.

Moz’s Domain Authority Metric

The Domain Authority metric, or DA, is a useful tool for evaluating the health of a website. It measures a site’s ability to rank well in Google’s search engine results page. 

A high DA indicates that a website ranks well for a particular keyword in Google. A low DA indicates that a site needs to work harder to get it to rank high.

The DA metric is based on a logarithmic scale, and is calculated by analyzing a website’s backlink profile. 

The domain’s age is also considered. The DA score changes over time, so you should monitor it over a period of time. This will help you gauge the effectiveness of your link building strategy and On-page optimization.

Internal Linking

Internal linking is a great way to increase your domain authority because it helps search engines crawl your site more easily. 

It also helps you pass link juice from one page to the next. This is important because when a search engine sees a page with a high number of internal links, it considers it important and valuable, and this boosts the authority of the page.

In order to improve your internal linking, make sure your links are placed in the natural way. Avoid placing them inside CTA boxes. 

You should also consider the context of each link. Links within the body copy are often weighted more heavily than those that are in the CTA box.

Backlinks From Reputable Sites

One way to boost domain authority is to obtain backlinks from reputable sites. 

You can achieve this by engaging in digital PR. This involves approaching bloggers and journalists who are in the industry that your brand is in. 

These backlinks are an excellent way to increase domain authority and boost organic traffic.

Domain authority is an important factor when it comes to ranking in search engines. It is based on a variety of factors, including the quality of content, the context of content, and the amount of links pointing to your website. 

While it might seem easy to get backlinks from reputable sites, the process takes time and quality work. You won’t get a higher domain authority overnight, so you need to be patient.

It is also important to avoid spammy domains and backlinks from low-quality sites. Spammy links will negatively impact your DA. 

Fortunately, there are ways to reduce spammy links and build high-quality, reputable websites.

Link Exchanges With Reputable Companies

Link exchanges are a great way to bolster your backlinking strategy and get high-quality links to your site. 

When you’re seeking link insertion collaborations, make sure your site is relevant to their audience and the links you provide are of high quality. 

If you can find reputable companies who can benefit from reciprocating links with yours, you can maximize both parties’ SEO efforts.

Domain Authority (DA) is a ranking metric that is calculated based on the quality of links to your site. Getting backlinks from high-authority domains will boost your domain authority. 

It’s important to note that quality backlinks are much more difficult to acquire than quantity, but they are also more valuable to the search engine’s algorithm.

Social Media

Creating and promoting quality content on social media is one of the best ways to increase domain authority. 

The more people see and share your content, the more likely they will be to link back to it, which can improve your search engine rankings. 

Make sure your content is relevant to your audience and the industry you are in. Also, use hashtags and influencers to promote your content and get a wider audience.

Guest Posting

Guest posting is a great way to gain domain authority and exposure to a new audience. Guest posting on other websites can also boost your domain authority. 

Ensure that you write for reputable websites, such as industry trade magazines, as it will give you more exposure. Another great way to increase domain authority is to reach out to influencers and participate in forums and blogs.


SEO is an area that’s explored a lot but  there’s still a lot to be learned. You can quickly improve your domain authority by following the tips above. 

Just remember to focus on quality over quantity, and you’ll see results in no time.