Everything you need to know about the ITV streaming service in Canada

ITV is the most widely watched commercial TV network in the UK, with a loyal fan base around the globe as well.  The content available on the platform transverse across a wide niche, from the highly anticipated BAFTA Awards to sporting events like the Gallagher Premiership Rugby Final 2023.

The previous name of the network, known as ITV Hub, was discontinued as of December 8th, 2022. If you like watching TV series and movies on ITV’s streaming service, you should definitely try out the new version, ITVX. This update is now available in all desktop web browsers. So, are you craving to watch ITV shows outside of the UK? Here’s all that you need to know to Watch ITV in Canada.

What’s new?

ITV claims that the platform provides a “new and improved product experience” for viewers by making all ITVX channels live streamable, adding thematic channels, and creating a separate news hub.

The network allows users to watch premium dramas, documentaries, US series, comedy and reality shows, and blockbuster blockbusters for free with advertisements. It is the first streaming service that provides users with the option of watching material for free with advertisements or paying to remove them.

ITV claims that the platform has more new episodes available for free than any other site, with over 10,000 hours of free content.

More than 250 movies, including the whole Back to the Future and Despicable Me franchises, and 200 current and historic television programs became available to viewers once the service launched late last year.

ITV has also promised that the premium streaming service ITVX will receive brand new and original programming 52 weeks a year.

What’s coming up?

The much-anticipated cold war drama “A Spy Among Friends”, starring Damian Lewis and Guy Pearce, and the feature-length special finale to the hit comedy series “Plebs: Soldiers of Rome” are among the new dramas premiering soon on the network.

Screenwriter Russell T. Davies’s “Nolly”, starring Helena Bonham Carter, and the drama series “Litvinenko”, starring David Tennant and Mark Bonnar, are just two examples of the new flagship shows premiering on ITVX each week.

Later, the channel will debut the groundbreaking natural history documentary “A Year On Planet Earth” hosted by Stephen Fry, the four-part thriller “Without Sin” starring Vicky McClure, and the high-stakes family drama “Riches” starring Deborah Ayorinde and Hugh Quarshie.

In addition to thousands of films, including the “Fast and the Furious” series when it premieres on ITVX in 2023, the ITVX archive will also include complete seasons of upcoming ITV programmes like the real-life drama “Stonehouse” starring Matthew Macfadyen and Keeley Hawes and the new season of “Unforgotten”.

Other Awesome Features

More than 90% of the platform’s on-demand shows will have subtitles. Moreover, ITVX is currently focusing on expanding their reach to Chromecast, YouView, Freesat, and Freeview consumers.

Fast Channels, which have specific themes, are another innovation found on the network. ITVX’s temporary channels will cater to the tastes of its users and rise and fall in popularity.

Several fast-paced channels, such as Hell’s Kitchen US, Love Island International, and True Crime, debuted on day one.

According to ITV, there are far more shows available on ITVX than there were on the defunct ITV Hub. Approximately 15,000 hours of material were available upon debut on ITVX, while ITV Hub only hosted approximately 4,000.

How Much Does It Cost?

You may ask, how much does the service cost? Well, there are two types of membership available at ITVX: paid and free.

ITVX (with ads)

Access to “thousands of hours of content” with advertising is included with a free ITVX membership (similar to the old ITV Hub service). This includes original programming created specifically for the service.

ITVX Premium (without ads)

A premium subscription removes all advertisements from the service. Plus, you may watch videos offline on your mobile device and access a plethora of other features, such as “partner content” and Britbox.

The annual fee is £59.99, which is discounted to £5.99 each month. New subscribers can try it risk-free for a week.


To sum it up, ITVX is the place to watch your favorite shows. In March, it was announced that ITVX would start with free access to about 15,000 hours of television content as mentioned earlier. Right now, the ITV Hub has about 4,000 hours of content. Also, the video quality is high definition on ITVX.

Known to be as “The UK’s first integrated advertising and subscription (AVOD/SVOD) platform” ITV is available to view for free with adverts or pay a monthly fee to remove them. With this premium ITVX subscription you will also be able to access  BritBox, a UK-based streaming service. If you are thinking of using the old ITV Hub, know that it has completely been replaced by ITVX. On some devices, ITVX may load more slowly. .

Our recommendation in this case would be to delete the app and then download it again to ensure you get the ITVX version.