SaaS, or software as a service, is a new type of digital business model that allows users to access a wide range of services via the internet. Unlike traditional software applications, SaaS is delivered over the internet and can be accessed from any device with an internet connection. SaaS design is a relatively new field, and there is fierce competition among SaaS providers. To stand out from the crowd, it is essential to have a well-designed product that is easy to use and provides a great user experience. The right UX design company can help you create a product that will delight your users and help you win market share.
What is the Benefit of UX Agency for SaaS Business?
Understanding the value of UX design for SaaS is essential for an online business. The right user experience can be the difference between a bad project and a good one.
Reduce development costs
When it comes to designing and developing a new product, quality should always be a top priority. This may seem like an obvious statement, but research has shown that many companies are more focused on hitting launch dates than on ensuring that their products are high quality. The Systems Sciences Institute at IBM found that the cost of correcting a mistake discovered after a product hits the market is between four and five times as costly as fixing one spotted during the design phase. For an error identified during the maintenance stage, that cost difference can increase to 100.
In other words, it is much more expensive to fix a mistake after a product has been released than it is to fix it during the development process. With this in mind, it is clear that cutting corners to meet a deadline is not worth the extra expense that will be incurred down the line. UX design should be given careful consideration from the start of the development process to avoid any costly mistakes. UX designers should focus on the way users interact with the product, and research should be conducted with target demographics to gather valuable feedback. By taking these steps, companies can ensure that their products are of the highest quality before they ever hit the market.
As any business owner knows, ROI is essential to success. In today’s digital world, one key element of achieving a strong ROI is catering to the proliferation of mobile users. According to recent studies, over half of all smartphone owners in the U.S. make purchases on their devices each month, while those shopping via tablet spend 50% more on average than those buying through their phones. Furthermore, 62% of companies have seen an increase in sales by embracing responsive mobile websites that offer quality performance across diverse smartphones and tablets.
Given these statistics, it’s clear that investing in a strong UX design that takes mobile users into account can have a significant impact on your bottom line. Not convinced? Consider this: almost half of all people will click back to a different site on the SERP if their first choice isn’t a mobile-friendly and fast-loading website. When you take the time to invest in a strong UX design for your website, you’re not only making your customers happy, but you’re also increasing your chances for success.
More leads become loyal customers
Attracting leads is only half the battle. You also need to be able to convert those leads into paying customers. Unfortunately, this can be easier said than done. A high bounce rate can be a frustrating indication that your conversion efforts are falling short.
Fortunately, there is a way to improve your chances of converting leads into customers: by improving your UX design. For example, take a close look at your landing page. If it’s crammed with blocks of text, you may be turning visitors away before they even have a chance to learn more about your product or service. Replacing some of that text with an engaging video could be just the change you need to increase conversion rates by 30% or more.
Of course, every business is different, so there’s no magic formula for guaranteed success.
Increase brand loyalty
The research conducted by Forrester reveals that each dollar spent on UX brings in 100 (on average), achieving an eye-watering ROI of 9,900%. Companies delivering the best user experience through solid UX design stand to achieve real customer satisfaction and loyalty in the long run. This is crucial when it’s between five and 25 times more expensive to acquire new customers than retain existing ones. In today’s competitive landscape, investing in UX is not a luxury – it’s a necessity.
Positive word of mouth
Today, word-of-mouth is more important than ever before. Thanks to the internet, people can share their experiences with businesses and products with a much wider audience. And according to a recent study, those who have a positive experience with a business are likely to tell nine other people about it. In contrast, those who have a negative experience will tell 16 people. This demonstrates the power of word-of-mouth in the age of social media. Online reviews and social media provide users with a platform, empowering the average consumer with the means to affect fellow buyers’ purchase decisions. As such, businesses need to focus on creating a positive customer experience that will encourage users to spread the word about their company.
Investing in quality UX design can leave users satisfied enough to become an advocate for your business or product. Their endorsement may help drive fresh traffic to your site, build credibility, and increase conversion.
UX has become an integral part of a successful business and that’s a fact. In any case, you need high-quality UX design. The only question is, do you want to outsource the work to attract a professional UX agency or hire a designer for your team.