Best eCommerce Marketing Strategies That Drive More Sales
Starting your online eCommerce store has never been easier. There are a lot of tools like Shopify or Woocommerce that will help you set up your business in one day.
However, the process doesn’t stop when your eCommerce store is created. In fact, the hard part is yet to come.
Since there is a lot of competition, it is very hard to spread a word about your store and to convince customers to make a purchase.
Online store owners go above and beyond with advertising, and most of their methods don’t bring any success.
That’s why in this article, we will go through some of the strategies that will help you drive more sales, no matter if you start a conventional eCommerce store or a starting a 6-figure dropshipping business.
1. Upsell Products
You’ve probably seen this marketing tactic where businesses want to supersize customer orders.
Basically, it is a marketing approach where you will showcase more premium product than what the customer selected.
Sometimes customers don’t even know that that premium product is available, and in most cases, they will upgrade to the better version if you offer more value for money.
The crucial thing is that the product needs to relate to their original product.
2. Reduce Abandoned Carts
If you already own an eCommerce store, then you probably already know that the biggest problem is abandoned carts.
People are putting products in their carts, but don’t bother to make the purchase.
This is the greatest marketing advantage that you’ll ever get. The fact that you already know what the customer wants, it is your job to convince them to buy the product.
According to recent studies, almost 70% of all shopping carts are abandoned due to different reasons like complicated purchasing systems, additional shipping costs, and many other things.
The best way is to create an email marketing strategy where you will constantly send remainders about their unfinished purchase.
3. Launch a Facebook and Instagram Store
Social media posting is free, so we have to use it to our advantage. Even some of the best sports teams in the world have their own social media stores.
Such stores will gain the attention of your audience and redirect them to your store whenever they want to make a purchase.
The process of creating a store on Facebook and Instagram is really straightforward. If you are using Shopify, there is also an auto feature for Facebook, where all your items can be put instantly on your social media store.
4. Aim for Bigger Subscribing List
Since email marketing offers the biggest ROI compared to any other marketing strategy, you have to use it to your advantage.
You should organize giveaways or free product games in exchange for customers’ email.
Once you got their email, you can actively promote your newsletter and any new promotions or new products from your eCommerce store.
There are many email marketing platforms like Mail Chimp that allows you to create complex campaigns, which will definitely draw the attention of subscribers.
5. Improve Your Relationship With Clients
Customer relationship is the single most important factor for building your reputation nowadays. People value businesses that are always available and here to answer their questions.
A recent study shows us that 50% of people will choose worse products in exchange for good customer relationships.
That is why you have to build a smart question/answer system and add plenty of relevant information to your eCommerce store.
Starting an eCommerce store is an easy process, but making sales is very hard. You shouldn’t expect overnight success, like if you wouldn’t expect that a debutant horse leads the Kentucky Derby Twinspires.com odds. Building a successful eCommerce store takes time and hard work.
If you add high-quality products and maintain a good relationship with your audience, sooner than later, they will appreciate it, and your sales will start to grow.