Local link building is the act of acquiring inbound links from websites that are local to your own. This is done in an attempt to improve your site’s search engine rankings for certain locally-oriented keywords.
In the current digital marketing space, it’s one of the most important things you can do. That’s because close to half of all searches are based on local search terms. In this article, we’ll be talking more about the importance of local SEO and sharing three of the best local SEO link-building strategies to incorporate. Let’s begin!
Why Is Local SEO So Important?
Local SEO services are important to your business because they can help you rank higher in search engine results pages (SERPs). This leads to more website visitors, customers, and conversions.
In layman’s terms, SEO services that focus on localized keywords help your page to be the first thing people in your area see when they’re searching for products and services in your industry. It also cuts back on the advertising budget you would have to spend to compete on high-traffic search terms.
With that said, there are three services you’ll want to focus on when looking into providers. They are:
1. Local Media and Social
Your first SEO content strategy should focus on local media outlets (i.e., news stations, newspapers, city and regional publications, and radio stations). While these traditional outlets aren’t native to the web, getting featured in them can certainly give backlinks a boost.
Similarly, your SEO strategy should incorporate social media. Know what the hottest platforms are in your area, and get active. The more active you are, the better chance of your content going viral. Link building is automatic from there.
2. Local Directories
Another key link-building service to look at is the local directory. Local directories double as great link-building services when you take advantage of the opportunities they present.
The best directories are specific to your city or region and are well-organized. They’re also updated regularly so that the information they provide is accurate.
3. Local Sponsorships
Finally, there is the local sponsorship. Local sponsorships are fantastic for building links because they’re a win-win for both parties. You get great publicity and they get to help out a local business.
It’s important to note that not all sponsorships are created equal. To get the most bang for your buck, consider sponsoring local events that will have high attendance rates. This could be anything from a street fair to a charity 5k run.
Digital marketing service The HOTH recommends finding ways to tailor the new with the old when it comes to sponsoring events. Lay out materials that point people back to your website and social media channels.
Local Link Building Can Explode Interest in Your Business
Local link building is a more personalized way of growing your brand both online and off. If you haven’t tried going local with your digital marketing efforts, now’s the time to do it. For more marketing tips and information, check out some of our additional posts.