Spending on digital ads is projected to reach $571.16 billion this year, and businesses are getting ready to invest heavily in the channel they know and trust the most: Google Ads. Google Ads has a 76% share of the search market and a conversion rate of 3.75% on average, making it an unstoppable force that is helping businesses of all sizes and in all sectors establish a digital presence.
On the downside, everyone is competing for the same limited resources because of the trend’s popularity. Now is the time to pull out the heavy weapons and use strategy rather than brute force. To put it simply, this is the stage at which you should seek the assistance of Google AdWords management services professionals in order to obtain an upper hand over the competition. To help guide your company to success, we provide Google advertising advisors. Before you spend money on Google Ads professionals, read this.
The fundamentals of Google Ads and search engine optimization
The widespread conflation of Google advertisements with search engine optimization has led to much misunderstanding. Let’s get one thing out of the way: Google Ads are not the same as search engine optimization before we go into the intricacies of how to find and hire AdWords campaign management specialists. To begin, Google provides PPC advertising via its Google Ads service. Businesses use it to compete for top placement in search engine results for certain keyword phrases.
Pay-per-click advertising requires you to pay each time someone clicks on your ad; hence this kind of traffic is called “paid traffic.” Search engine optimization is a collection of actions that will improve your website’s position in SERPs. It’s a measure of your site’s credibility, authority, and competence that brings in visitors at no cost to you.
If we were to boil down all the distinctions between SEO and Google Ads, we’d say this: SEO gets you organic traffic whereas Google Ads gets you sponsored traffic. To put it another way, if you want your digital marketing plan to succeed, you’ll need to successfully combine Google advertisements with search engine optimization. As such, rely heavily on your hired SEO and Google advertising gurus to do their jobs.
Should you hire an independent contractor or a business?
The scope of your company, its field, your financial resources, and your goals should all be considered while answering this question. The services of an AdWords consultant might be more cost-efficient and time-efficient than a do-it-yourself strategy.
Some specialists in Google Ads may also have complementary abilities that may be useful to your company. Competence and accessibility, however, are not always guaranteed. Agencies, on the other hand, benefit from a pooled competence but must charge correspondingly. So, think this decision through carefully.
Is certification worth it?
The Google Ads certification programs include Search, Display, Video, Shopping, Apps, and Measurements. Accreditation from Google demonstrates a person’s expertise in AdWords. This accreditation is often the dividing line between those who are really proficient with Google Ads and a Google AdWords consultant who are simply out to make a fast buck off of the platform.
It’s not that people who aren’t certified aren’t knowledgeable about Google Ads, but certification lends credibility to a consultant’s claims of expertise. Being a Google Partner also helps, as it’s an official acknowledgement of the consultant’s capacity to boost the success of campaigns, accelerate business development, and showcase knowledge. Again, it’s not required, but it does aid in making a more informed decision.