When you need to take your business to the next level by creating more awareness, Google AdWords becomes your best friend. It utilizes the power of Google’s algorithm and puts you at the top of the list when people search for keywords that you wish to appear for.
With AdWords, your business or website can scale rapidly but only when you use it the right way. You would need to know how the platform works and do some research before you can leverage the power of the platform correctly. However, despite the number of articles and reports you may read, it won’t be farfetched to say that you have little experience on the matter and may need an AdWords consultant to help achieve your goals.
What are your Campaign Goals?
AdWords is an advertising platform created by Google to help businesses and other persons achieve their goals. You may have decided to use AdWords for the following reasons:
1. Increase sales: The end game of every business is to generate profit and businesses are always looking for ways to rank up their sales to increase profits. Also, if you are not the owner of the products but engage in selling products through affiliate marketing or owning an online store, using Google AdWords properly can help increase your sales.
2. Generate leads: If you want people to take certain actions other than buying which could be subscribing to your newsletter, subscribing to your page, or visiting a connected website, you are in the business of generating leads. Also, people that offer professional services or B2B are individuals looking for leads.
People or businesses in this category use AdWords to drive people to their websites.
1. Increase Awareness: For new businesses that want to draw attention, AdWords is the way to go. Millions of people use Google and you can immediately get people aware of your business through the use of this platform. Also, existing businesses that seek to do better than their competitors can turn to Google AdWords as well.
The Dangers of Doing It Yourself
Google AdWords is a perfect platform for carrying out advertising but it can be costly and frustrating if you do not have the time or experience to manage it.
First, Google AdWords works with pay-per-click which means that Google gets paid for every person that clicks on your link. The person doesn’t need to have purchased your product or taken the action you wanted for Google to be paid for their services.
Do you know what this means? It means that you may end up increasing the cost of running campaigns without getting the most out of it. Every business aims to make profits and when the cost of running something gets higher than the profits, you may want to reconsider your strategy as it can make your business suffer.
Successfully running AdWords requires you to have time for it. You will need to monitor your progress regularly and check the statistics to make improvements to your campaign strategy. If you are a small business owner with a million things to do at once, you may not have enough time to dedicate to your AdWords campaign management.
The next danger in doing it yourself is inadequate experience. Doing it on your own means that you are open to making mistakes that could cost you money. Using AdWords with inadequate experience can lead to poor results and affect the progress your business makes.
Why Should You use an Expert
Using an expert takes the burden of managing your campaign off your shoulders as you have someone with experience managing it for you. A Google AdWords consultant also has tools and skills that make the task easier to go about.
Since they know how to navigate AdWords to get the most out of it, a consultant can utilize best practices to optimize your on-page and off-page SEO, enhance your landing page for better customer experience and implement steps that lead customers to take the action that you wanted.
How to Get a Good Expert
A quick search online will show you that many consultants can provide the services you need but it is important you take your time to check before you settle down on a consultant. Make sure such person has the relevant certification and a success rate.
You can compare the service charge of several consultants and choose the one that best fits your campaign plans.